In the fast-paced world of TikTok, where trends pop up and fade in the blink of an eye, Olaplex showed us how social listening can be a game-changer. Picture this: a thriving beauty trend on TikTok – the "dupe craze," where users hunt for budget-friendly alternatives to premium products. Olaplex, a renowned name in the hair care industry, didn't just observe this trend; they embraced it.

In the era of social media, social listening has become a crucial tool for brands to connect with customers. We're diving into a thrilling social media story that proves the game-changing power of social listening. The story involves Alix Earle, the TikTok superstar, and Airbnb, the hero of the day.

Ariel Kramer, founder of PR and marketing firm Klover Communications, works with creating specialized content, and increasing the outreach for companies of all industries and sizes. She has bylines in Business Insider, The Wall Street Journal, and The Huffington Post along with a background in tech. She served as the Chief Communications Officer of CELLINK and serves as a communication advisor for AOA Inc.

In our new content series 'Great American Comms Professionals' All Ears will meet with US comms professionals to learn what creates impactful, and inspiring communication.

First out is Tamara Sykes, PR Manager for legal marketing firm Postali. Tamara shares her best insights on creating communication that cuts through the noise of social media, building a Twitter community, and utilizing online platforms.

Using the latest AI- technology, All Ears has monitored all American podcasts, Instagram, TikTok, YouTube, and Twitter channels for a period of two weeks (1-14/4).

With this data we have ranked the 75 most talked about communication professionals in America right now.

All Ears is launching a unique new tool to help you monitor and analyse what people are saying about your brand on TikTok.

Doing good, impactful PR is a craft, and should get the hard-earned credit it deserves. On that note, here are five key metrics that prove the ROI of you PR, and how to track them hassle free.

Elon Musk makes sure his ventures stay in the spotlight, but how much of the industry conversation is really dominated by Tesla? Through unique AI-powered media monitoring, All Ears has analyzed the media presence of 5 leading EV brands.

What is Topics - and how to track it with All Ears

What is Share of voice – and how to measure it with All Ears

What is PR-value –and how to track it with All Ears

What is Reach – and how to track it with All Ears

What is Sentiment –and how to measure it with All Ears

The impact of any independent organization depends entirely on the societal engagement they are able to generate. We meet Daniel Bengtsson, Head of Communications at Greenpeace Nordic, to discuss which factors underlie their leading position.

To showcase All Ears’ unique capabilities we automatically analyzed millions of podcasts during the period of 16 October and 15 November 2021 – to compile a list of the Top 101 companies most talked about in US podcasts.

PRWeek, the world’s leading newspaper for public relations and communication, writes about All Ears latest investment round and the company’s upcoming entry on the US market.

All Ears is launching a unique new tool to help you monitor and analyse what people are saying about your brand on TikTok.

The podcast medium has sailed from obscurity to being the hottest media format in a matter of years.

Social media makes it easier than ever for companies to keep an eye on what is being said about them.