Elon Musk makes sure his ventures stay in the spotlight, but how much of the EV industry conversation is really dominated by Tesla? Through unique AI-powered media monitoring, All Ears has analyzed the media presence of 5 leading EV brands.

All Ears has unique coverage of spoken media channels. So, by using our own technology we took a deep dive into four spoken media platforms and analyzed all ongoing conversations involving EV brands. For a period of two weeks (31/1—7/2). We looked into Podcasts, Youtube, Instagram, and TikTok to see which EV brands generate the most attention online, and why.

Through our analysis, we could conclude that Tesla, Nio, Rivian, Fisker Inc, and Lucid Motors are the most mentioned brands on social platforms during this time.

Tesla is leading the media conversations. With 34 257 mentions in 2 weeks, the company has generated a PR value of US$ 3 942 291.
Chinese automaker Nio was mentioned over 2100 times during the time of our analysis. The majority of publicity regards the recent launch of Nio ET5.
News about Amazon’s investment in Rivian has spiked the automaker’s recent publicity, and landed Rivian a PR value of US$ 192 669.
Fisker Inc has seen an increase in media presence due to the company’s new SUV Fisker Ocean. The car is planned to be staged at the Mobile World Congress in Barcelona at the end of February this year.
Lucid Motors has the highest percentage of social media mentions of all the EV brands, and the publicity on Instagram and TikTok accounts for 95 % of the total amount of mentions.
In total, the leading automakers have together reached a PR value of US$ 4 102 088 and generated 385 213 012 impressions online.

1. Tesla

Total mentions: 34 257
Instagram, TikTok: 31 179
YouTube mentions: 2290
Podcast mentions: 788

With over 34 000 mentions, Tesla is leading the media conversations. On average, the EV company has been mentioned over 2400 times a day. Most mentions come from Instagram and TikTok, where the conversations have generated 367 049 042 impressions.

The total worth of Tesla’s publicity during All Ears analysis is US$ 3 942 291.

2. Nio

Total mentions: 2156
Instagram, TikTok: 2091
YouTube mentions: 57
Podcast mentions: 8

At the end of 2021, Chinese EV manufacturer Nio launched their new EV car Nio ET5, just a few months after first entering the European market. The model is said to challenge Tesla’s Model 3 in both performance and price range. The publicity regarding Nio’s new model generated 50 408 impressions and a PR value of US$ 5 410 48.

3. Rivian

Total mentions: 684
Instagram, TikTok: 596
YouTube mentions: 57
Podcast mentions: 8

With over 680 mentions, Rivian claims the third spot. In September last year, Rivian became the first automaker to launch an electric pickup truck on the US market — the R1T. An important leap forward in the EV-industry, since the pickup is currently the best-selling vehicle in the US.

However, only 2 % of the total number of mentions talks about the car, while the majority of publicity regards Amazon’s recent investment in Rivian. The total number of mentions resulted in a PR value of US$ 3 909 733.

Listen to an example below:

4. Fisker Inc

Total mentions: 246
Instagram, TikTok: 211
YouTube mentions: 32
Podcast mentions: 3

The majority of mentions regarding EV-start up Fisker Inc is about the company’s fast growth.

At the end of February, at the Mobile World Congress in Barcelona, Fisker will showcase their latest launch of the Fisker Ocean SUV.

“We’re seeing a really amazing uptick since the beginning of this year. We have actually seen a 400% increase in reservations per day over last year, and it just keeps going up” says CEO Henrik Fisker.

5. Lucid Motors

Total mentions: 188
Instagram, TikTok: 179
YouTube mentions: 9
Podcast mentions: 0

95 % of all mentions of Lucid Motors come from Instagram and TikTok. The publicity generated a PR value of US$ 83 and 7803 impressions.

Watch an example from Instagram here:

More about All Ears

The media landscape is changing rapidly: today, the majority of media consumption takes place in voice and audio, and it’s increasing every year.

All Ears was started to help companies monitor, understand, and measure their presence in the new media landscape. Using cutting edge AI we automatically track and analyze all social media channels (including TikTok) and podcasts.

Our customers are those who realize how much they would miss without All Ears – using us to instantly find out when, and how, they are mentioned.

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These 5 EV Brands have the highest PR-value right now