The Power Of Social Listening: How Olaplex Tapped into TikTok's Dupe Craze

Courtesy of Olaplex

In the fast-paced world of TikTok, where trends pop up and fade in the blink of an eye, Olaplex showed us how social listening can be a game-changer. Picture this: a thriving beauty trend on TikTok – the "dupe craze," where users hunt for budget-friendly alternatives to premium products. Olaplex, a renowned name in the hair care industry, didn't just observe this trend; they embraced it.

With over 30 million TikTok users on the lookout for Olaplex dupes, the brand recognized the challenge but also the opportunity. 

What did Olaplex do? They unveiled "Oladupé." It wasn't a real product, but a brilliantly repackaged Olaplex No. 3 bottle. The packaging was a masterstroke, nearly identical to their actual product, except for a clever twist – the label read "Oladupé No. 160," a playful nod to Olaplex's impressive tally of 160 patents.

And the result? The hashtag #Oladupe quickly garnered millions of views. Over a single week, #oladupe had 19 million organic views. TikTok users were captivated by Olaplex's creative take on the dupe trend and how they managed to dupe an undupable product by duping themself.

What sets Olaplex apart is their connection with their community - and with their over 334 million followers on TikTok - their journey wasn't just about following trends; it was about embracing social listening and staying attuned to their community's evolving preferences.

Olaplex's triumph in the world of TikTok's dupe craze is a standing ovation to the power of social listening. In a world where trends shift faster than the wind, Olaplex didn't just keep pace; they led the way. This story shows how social listening can shape your brand's narrative, intensify your connection with your audience, and set you apart in the ever-evolving realm of TikTok. In today's digital age, it's not just about selling products; it's about joining the conversation and making an impact. Olaplex showed us precisely how it's done.

oladupe mention captured by All Ears social listening tool

oladupe mention captured by All Ears social listening tool