What is Topics – and how to track it with All Ears

What is Topics?

Topics is a metric for understanding which subjects are related to your brand, and your industry. It let’s you understand the full picture of your company’s media presence, and in what contexts you are mentioned.

Why is analyzing Topics important?

What type of trending topics are associated with your brand? What is the scope of your industry, and in what contexts is your company mentioned online? All Ears automatically analyzes the topics related to your brand, your competitors, or any other subject of interest.

By analyzing topics related to your brand you get the full picture of your company’s media presence, and in what contexts you are mentioned. Understanding what your target audience associates with your company is important for establishing credibility and consistency, raising brand awareness, and locating new prospects.

Analyzing topics is also an efficient way of tracking trending subjects in your industry, or in the world at large. For instance, staying on top of the latest TikTok trends, or following the development of viral content, lets you understand consumer behavior and ultimately optimize and personalize your PR.

Reasons to analyze topics:

• Brand positioning. Being consistent with how and where your brand is seen is key for building trust and raising brand awareness.

• Zoom out and get the full picture. Manually sifting through the immense amount of data is impossible today. All Ears automatically categorizes all publicity into relevant topics, so you can zoom out and get the full picture of all  subjects associated with your brand.

• Follow viral content and emerging topics- Global trends affect how we think, act and consume. Staying informed on trending topics means staying connected to your target audience.

How does All Ears analyze topics?

All Ears analyzes topics by cutting edge AI within the field of NLP (Natural Language Processing). Our technology automatically transcribes millions of mentions into reliable data and divides them into relevant categories. This lets you get a clear overview of which topics and contexts your brand are most connected to, This gives you feedback on whether your message and brand positioning is getting through, for example if your brand is mentioned in connection with topics such as sustainability and innovation.