Effective monitoring for PR agencies
To monitor and analyze customers' campaigns, competitors, and market trends is crucial for measuring a project's success. By staying updated with current debates, trending topics, and campaign tracking, PR agencies can not only follow up on results but also find potential partners for their clients.
"As a PR agency, we use All Ears to actively monitor topics for our clients. For example, we can see if they are mentioned in podcasts, and then we can assist with building relationships and ensure that our client is invited to the podcast in the future. This is worth its weight in gold, both for us and our clients."
- Victor Grundén, PR Strategist, Prime Weber Shandwick
Benefits of monitoring spoken media with All Ears
By monitoring spoken media for your clients, their campaigns, and the competitive landscape, you gain a range of advantages:
Detailed analytics: Get detailed analytics and insights that help you understand how your campaigns are performing and what the next steps should be. This also strengthens your client's position with their customers and partners.
Inspiration and research: Conducting research or finding inspiration for upcoming campaigns or projects is both easy and efficient with All Ears' database. You gain an overview of various spokespersons, companies, and trends within the spoken media landscape, which can be crucial for identifying new business opportunities.
Sharing insights: You can share exciting insights such as mentions, analyses, and reports with people both internally and externally.
By automatically monitor podcasts, TikTok, YouTube, TV, and radio, you can stay updated on everything said about your clients, campaigns, and competitors. This provides you with the tools to create effective and insightful campaigns, adjust your strategy, and find new partners.
Do you also want to monitor topics for your clients?
Schedule a meeting with All Ears today and discover how our platform can help you keep track of what matters most for your various projects. Start monitoring today and take your projects to the next level!
